Groots is a tech enterprise with the vision of building a future in which people and communities own their digital identities and are participating in the data economy on equal terms. We offer our data collection service to private and public companies, sourcing grass-roots expertise and metrics in emerging markets. Groots provides instant, primary and cheap information in a reliable and sustainable way, unlike current solutions, which are missing this symbiotic approach and struggle with user fatigue. We are rewarding those who have field expertise and first-hand information. The data we collect enables better consumer products, economic and social development as well as environmental protection.
Groots is a dynamic start up and currently growing within the entrepreneurship biosphere at GIZ, the German development agency. This gives us access to an extensive network of colleagues in more than 130 countries worldwide.